Co-Founder & Chair of Sonderly Group
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Aimee Egan brings 25 years of B2B commercial leadership and general management experience across SaaS, services, data and information. She has grown businesses and built high-performing teams with a belief that people are the real engine of growth.

A champion of startups, small businesses and the makers behind them, Aimee advises, mentors and invests in fast-growth ventures, particularly those bringing creative people and communities together. As Co-Founder & Chair of Sonderly Group, she provides strategic guidance rooted in curiosity, resonant storytelling and the possibilities that emerge when people connect face to face.

Co-Founder & CEO of Sonderly Group

Sarah Edwards is an artist, entrepreneur and relentlessly curious idea machine. Working across fashion, art and community, she sees possibilities in unexpected places and brings people together to explore what could happen next.

Her approach to innovation begins with paying attention: asking questions, connecting seemingly unrelated ideas and making room for different perspectives. As Co-Founder & CEO of Sonderly Group, Sarah turns that curiosity into gatherings, experiences and collaborations that help people find one another. She is also the founder of Sarah Edwards Studios, where her love of color, texture and storytelling takes shape through fashion and art.

Chief of Staff

Annie helps turn Sonderly Group’s ideas into action, supporting the planning, coordination and creative work behind its gatherings and experiences. Having been part of the journey from the beginning, she works closely with the founders to keep projects moving and bring the details together.

A University of Minnesota graduate, Annie earned her Bachelor of Science in Business in May 2026, with a focus on Entrepreneurial Management and Non-Profit Financial Management. She brings that foundation to a role spanning operations, event production and content, helping build a business centered on human connection.